Digital Marketing, the word itself describes the meaning i.e. market or advertise yourself by computer/electronic technology. It is a very innovative concept of 21st century to reach to your customers/clients in an appropriate & lucrative manner. Digital marketing includes emails, online advertisements, podcasts, blogging, wireless messaging etc.
Kinds of Digital Marketing
Benefits of the Digital marketing course
- Demand for Digital marketing professionals- Digital Marketing sector is booming up. The count of digital marketing job opportunities is rising & will continue to grow in the coming years. During these pandemic times also, there are many companies who have opened up the jobs in digital marketing & it is going to rise in future.
- Display Creativity- This field requires a lot of creativity & uniqueness. For writing effective content & blogs, one needs imagination & innovative ideas & should have the capabilities to put their thoughts into words. Digital Marketing has already become an integral part of the marketing strategies.
- Extensive career options- Digital Marketing is not restricted to one job profile. There is wide range of job opportunities available in the market. All top companies like Google, Twitter, Facebook or LinkedIn are having enough jobs in the field of digital marketing.
- Good Remuneration – Yes, indeed. Digital marketing course will definitely help you to get better salary even at a beginner level. Must say this is the most fascinating advantage of doing this course. Demand of the professionals is more but such trained resources are less, so this situation can be rewarding to the employees. Upgrade your skills & stand a chance to grow in your professional path.
- Kick start your own job with flexibility – Very important advantage of this course. You can start freelancing & can be your own boss with flexible working hours. You can work from home & location does not matter.
| Traditional Marketing | Digital Marketing |
| Uses Traditional media like newspapers, magazines, TV ads etc. It is comparatively more expensive.Personalized targeting is not possible.Results & return on Investment cannot easily be measured. | Uses digital media like Google, Facebook, Instagram, LinkedIn etc.It is less expensive and cost effective.Personalized targeting is possible.Results and ROI can easily be determined. |
Due to travel restrictions & avoiding public places, digital marketing is a safest form of marketing. Global marketing events & conferences have been shifted to virtual platform. There is a saying that “Old Ways won’t open the New Doors.”
What to Expect
While looking for a digital marketing course, there are some skill sets that will definitely help you to increase your credibility & enhance your business strategies. Below mentioned pointers you will learn while getting your digital marketing certificates.
- Introduction & different channels of Digital Marketing
- Ways to create appealing website
- Google Adwords
- CRM strategy
- Social Media Marketing & advertising plans
- Digital Marketing Budgeting
- Marketing through different channels as well as integrated campaigns
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM) / Organic as well as paid search.
- Rules & Regulations.
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